Palisades Media, Agency That Counts Netflix Among Top Clients, Abruptly Closes Its Doors – Deadline

EXCLUSIVE: Palisades Media Group, a multi-faceted company based mostly in Santa Monica and identified in leisure circles for its advertising and marketing work on behalf of Netflix, has abruptly closed after 26 years in business.

According to a number of sources, company staff got here to work Friday and an e-mail was despatched out early within the morning informing them that every one places of work of the company can be closing, efficient instantly. Staffers are being paid via right this moment and are getting one-third of their accrued trip pay, an individual near the scenario mentioned, with no severance or prolonged health insurance coverage protection.

Given companies’ position as intermediaries within the advert business, typically receiving funds from shoppers and inserting orders with platforms carrying model messages, the sudden transfer shocked many gamers within the advert neighborhood. It leaves questions concerning the destiny of the advertising and marketing budgets Palisades managed, a few of which reached into the hundreds of thousands of {dollars}.

Palisades proprietor and CEO Roger Schaffner didn’t instantly reply to e-mail and voicemail messages from Deadline. General messages to the company additionally weren’t returned.

Using the motto “speak softly and hustle hard,” the company dealt with media shopping for, artistic and social media for a variety of shoppers. Along with Netflix, the company’s web site listed leisure and cultural shoppers like Bleecker Street, Orion Pictures, the Hollywood Bowl, the San Francisco Opera and smart-TV maker Vizio. Beyond the world of media, its roster additionally included Duluth Trading Co., Pacific Life and Zelle.

The company’s most up-to-date post on its company Facebook account got here final Tuesday. “Congratulations to Netflix for the 105 Emmy nominations!” the post learn. “We are so proud of our partners and PMG’s team for this recognition and future success.”

Nellie Andreeva and Anthony D’Alessandro contributed to this report.

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