Celebrity Gossips

Jodi Gordon reveals what she REALLY thinks of rival vitamin queen Jessica Sepel

Home And Away star Jodi Gordon has damaged her silence on the raging struggle between upmarket vitamin model JSHealth and finances up-start Life Botanics. 

Life Botanics, which is backed by Jodi, entered the vitamin market six months in the past by providing ‘close to an identical’ merchandise to ones provided by JSHealth, offered at half the value.   

Jessica Sepel, the founder of JSHealth, has since slammed Life Botanics on-line, branding the company as ‘copy cats’ and threatening authorized motion. 

Home And Away star Jodi Gordon has damaged her silence on the raging struggle between upmarket vitamin model JSHealth and finances up-start Life Botanics. Pictured left is Jodi Gordon, and right is JSHealth founder Jessica Sepel 

Despite beforehand sustaining a dignified silence on the matter, Jodi lastly weighed in throughout an interview with Daily Mail Australia on Tuesday. 

‘I do not become involved in that [pubic battle with JSHealth], however when you take a look at the info right here. You’re shopping for high quality nutritional vitamins at an reasonably priced value,’ she stated. 

‘It’s a family-run Australian company, and I like that they make prime quality merchandise which are reasonably priced for Australians,’ she continued, including: ‘I imply, what’s higher than having nutritional vitamins which are reasonably priced? Especially these days when things are so costly.’

'I don't get involved in that [pubic battle with JSHealth], but if you look at the facts here. You're buying quality vitamins at an affordable price,' Jodi told Daily Mail Australia on Tuesday

‘I do not become involved in that [pubic battle with JSHealth], however when you take a look at the info right here. You’re shopping for high quality nutritional vitamins at an reasonably priced value,’ Jodi instructed Daily Mail Australia on Tuesday 

Jodi partnered with Life Botanics at the beginning of the year, and swears by the model’s hyaluronic acid capsules and marine collagen powder to hydrate the skin and promote hair and nail growth. 

Life Botanics first sparked the ire of Ms Sepel, a clinical nutritionist, back in February when it marketed its ‘two bottles for $40’ deal on social media alongside the tagline: ‘If you like JSHealth nutritional vitamins, you’ll love Life Botanics. Identical formulations, similar outcomes, half the value.’

A single bottle of JSHealth’s ‘skin and digestion’ nutritional vitamins – which Life Botanics sells with related elements – retails on-line for $45.

Life Botanics, which is backed by Jodi, entered the vitamin market six months ago by offering 'near identical' products to that offered by JSHealth, sold at half the price

Life Botanics, which is backed by Jodi, entered the vitamin market six months in the past by providing ‘close to an identical’ merchandise to that provided by JSHealth, offered at half the value 

Jessica Sepel (pictured), the founder of JSHealth, has slammed Life Botanics on several instances, branding the company as 'copy cats' and threatening legal action

Jessica Sepel (pictured), the founder of JSHealth, has slammed Life Botanics on a number of situations, branding the company as ‘copy cats’ and threatening authorized motion  

Jodi partnered with Life Botanics at the start of the year, and swears by the brand's hyaluronic acid capsules and marine collagen powder to hydrate the skin and promote hair and nail growth. Jodi is pictured with Life Botanics founder Jimmy Seervai (right)

Jodi partnered with Life Botanics at the beginning of the year, and swears by the model’s hyaluronic acid capsules and marine collagen powder to hydrate the skin and promote hair and nail growth. Jodi is pictured with Life Botanics founder Jimmy Seervai (right) 

Ms Sepel, whose multimillion-dollar company relies in Double Bay, shared Life Botanics’ advert together with her 390,000 Instagram followers, and wrote: ‘This is one other stage of not OK. How low are you able to go?’

‘I’ve the strongest neighborhood on the earth, so please know that is NOT our model and may by no means be. Our elements are very distinctive. Our neighborhood will assist cease this from occurring,’ she added. 

‘I simply don’t have any phrases for the way morally low people will go to make money. Luckily JSHealth was constructed on efficacy and belief, not the {dollars}.’  

Life Botanics first sparked the ire of Ms Sepel, a clinical nutritionist, back in February when it advertised its 'two bottles for $40' deal on social media alongside the tagline: 'If you love JSHealth vitamins, you will love Life Botanics. Identical formulations, same results, half the price.'

Life Botanics first sparked the ire of Ms Sepel, a scientific nutritionist, back in February when it marketed its ‘two bottles for $40’ deal on social media alongside the tagline: ‘If you like JSHealth nutritional vitamins, you’ll love Life Botanics. Identical formulations, similar outcomes, half the value.’

In response to those claims, Lauren Jones, Senior Marketing Manager at Life Botanics, instructed Daily Mail Australia: ‘We have large respect for the JSHealth merchandise and as producers now we have the chance to supply shoppers higher value at a extra reasonably priced, on a regular basis value.  

‘At its core, healthy competitors is a component of the Australian retail market. Our objective is to carry premium-quality merchandise at an reasonably priced value, regardless of who we examine ourselves to.’

Ms Sepel additionally shared a tearful selfie, alongside the caption: ‘Please assist me. Please attain out to this company copying us. I do not take care of copycats normally.

‘Please know that is NOT our model and may by no means be. Our elements are very distinctive. Our neighborhood will assist cease this from occurring,’ Ms Sepel stated in response to Life Botanics’ declare its merchandise have ‘an identical formulations’ to these of JSHealth merchandise

‘But morally, that is simply terrible to abdomen. Is this what people will do to make money? We’ve labored onerous for a decade to be essentially the most trusted vitamin model on the earth. I do know we at all times can be.

‘But that is inflicting our prospects to really feel misled. Our elements can’t be replicated as a result of they’re unique to us (most of them). They are using my title for promoting.’

Ms Sepel then vowed ‘authorized motion now has to occur’. 

Ms Sepel also shared a tearful selfie, alongside the caption: 'Please help me. Please reach out to this company copying us... Morally, this is just awful to stomach'

Ms Sepel additionally shared a tearful selfie, alongside the caption: ‘Please assist me. Please attain out to this company copying us… Morally, that is simply terrible to abdomen’

Ms Jones responded to those claims by saying: ‘We have solely been using comparative promoting to speak the strengths of our merchandise. This is much like many examples within the market such because the Aldi promoting mannequin.’ 

The struggle continued in March with Life Botanics publicly shared formulation breakdowns of a JSHealth product and an analogous Life Botanics product, demonstrating how the finances model gives ‘premium elements with out the premium price ticket’.

A fired-up Ms Sepel responded by telling Instagram followers: ‘When you get up to manufacturers copying you? It may be onerous. I’ve seen 3x in a single week. But nobody can replicate our take care of our buyer’s health. The neighborhood. The power of the model. The consideration to element on the formulations.’ 

The war continued in March with Life Botanics publicly shared formulation breakdowns of a JSHealth product and a similar Life Botanics product, demonstrating how the budget brand offers 'premium ingredients without the premium price tag'

The struggle continued in March with Life Botanics publicly shared formulation breakdowns of a JSHealth product and an analogous Life Botanics product, demonstrating how the finances model gives ‘premium elements with out the premium price ticket’ 

‘A reminder to remain in your lane, don’t look left or right. See it as a praise.’

But as a substitute of ignoring the sledge, Life Botanics shared a screenshot of her post alongside the defiant caption: ‘Spot on, JSHealth, it’s a praise!

Ms Sepel and her husband, JSHealth CEO Dean Steingold, as soon as made the Australian Financial Review’s Young Rich List with an estimated price of $426million. 

JSHealth uses influencers to market its brand on social media. Pictured is Married At First Sight's Martha Kalifatidis posing with a bottle of the brand's vitamins

JSHealth makes use of influencers to market its model on social media. Pictured is Married At First Sight’s Martha Kalifatidis posing with a bottle of the model’s nutritional vitamins 

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